This institute traces ambiguous standards implicit in everyday life through measurements, social etudes, data visualsations, static and dynamic imaging techniques and design research. It collects data, analyses it, produces information, documentation and physical manifestations from within. It compiles the outcomes and shares them with society similar to national or supranational institutions for standards and quality. It might not always be easy to understand why we do what we do. At certain times, there might be reasoning and justifications on secondary or tertiary levels. At other times, there might be not at all. But institutians do what they do with utmost seriousness. The ways and methods with which the research and development will be conducted, could diverge from their hard-scientific counterparts, for the research about ambiguous concepts requires obscure and sophisticated practices.